Now that 2018 is coming, retailers and brands are already planning their future stock. Enough trends made their appearance in 2017, but what will 2018 bring to the fashion industry? With the start of the new year around the corner, FashionUnited UK has collaborated with retail analysis company Edited to put the top trend forecasts for 2018 in a row.
"2017 was one of the most polarizing and fragmented years to date - whether you look at politics, current events or entertainment," said Katie Smith, Retail Analysis and & Insight Director at Edited. "This trend will continue in 2018 in the fashion industry. Whether it is the over-the-top silhouettes from the 80s that allow people to escape from reality or the whole functional dress because of our need for comfort, what we will wear will lie between the extremes of the fashion spectrum. "
6 major fashion trends for 2018
# 1 Increased functionality - clothes for every day and every situation
Consumers today travel further and further from home, because of work and pleasure, while living in increasingly crowded and densely populated cities. At the same time they have varied and flexible professional lives, making it easier to find a balance with their social life. While there is more interest in the growing athleisure category, clothing in general, this segment will contain more and more technical features and components because consumers are becoming increasingly aware of the needs of their bodies.
"In 2018 we will see more brands that want to eliminate the pressures of modern life by incorporating fit and performance-oriented features into clothing that goes beyond activewear," Smith told FashionUnited UK. "This will ensure that clothing responds better to the weather, that it can be better traveled and that it is hyper-versatile. This can also affect the care of the clothes after the purchase and the related services. "Brands such as Dockers, Levi's and Uniqlo have all expanded their current collection over the past years with versatile and functional items that can be worn from the office. to the gym and even during the nightlife.
6 major fashion trends for 2018
# 2 More sustainable and eco-friendly brands - who say no to fur
An increasing group among consumers shows interest in how and where their products are made and put pressure on retailers and brands to produce more responsibly and to adopt an ethical position. Brands that occupy an authentic position concern social and environmental problems that will stand out and make a connection with millennials and Generation Z easier than the brands that do not. Even more specific: brands that cite important topics such as fur and leather will most likely become more popular next year.
For example, when luxury fashion house Gucci, one of the most influential brands in the fashion industry, announced that the fur would be banned from spring 2018 last October, applauded many and other brands soon followed. "In a world where social media campaigns can go viral, brands will think very carefully about the impact the products have on the environment and its social impact," notes Smith, who expects more luxury brands to follow Gucci next year. "Consumers will also gather more knowledge about sustainable, vegan leather and alternatives for silk."
6 major fashion trends for 2018
# 3 All attention for the breasts
It is no secret that showing skin has become a trend in women's fashion. In the past year we have seen new cropped styles that put more emphasis on the abdominal muscles as well as a change from the cold-shoulder trend to the fully exposed shoulders à la Brigitte Bardot. Next year it's all about the breasts, in imitation of autumn 2017 where the return of the corset as belt-detail was seen, besides slogan t-shirts that had motifs like watermelons or winking faces on the breasts.
This increased focus on this specific part of the female body will increase during Spring 2018 after fashion houses such as Alexander Wang, Helmut Lang and Fendi have presented all designs with bras processed as outerwear over tops and dresses. Other big brands such as Prada, Versace, Louis Vuitton and Dolce & Gabbana combined the popular bralette with t-shirts and dresses or presented the item only with high-waisted skirts.
"Seams on the outside, corset details and transparent areas will only increase the attention to the bust! The trend will be suitable for everyone "says Smith. "It's finished with the years that everyone wants a stressed form, the decline of the push-up bra is already visible."
6 major fashion trends for 2018
"2017 was one of the most polarizing and fragmented years to date - whether you look at politics, current events or entertainment," said Katie Smith, Retail Analysis and & Insight Director at Edited. "This trend will continue in 2018 in the fashion industry. Whether it is the over-the-top silhouettes from the 80s that allow people to escape from reality or the whole functional dress because of our need for comfort, what we will wear will lie between the extremes of the fashion spectrum. "
6 major fashion trends for 2018
# 1 Increased functionality - clothes for every day and every situation
Consumers today travel further and further from home, because of work and pleasure, while living in increasingly crowded and densely populated cities. At the same time they have varied and flexible professional lives, making it easier to find a balance with their social life. While there is more interest in the growing athleisure category, clothing in general, this segment will contain more and more technical features and components because consumers are becoming increasingly aware of the needs of their bodies.
"In 2018 we will see more brands that want to eliminate the pressures of modern life by incorporating fit and performance-oriented features into clothing that goes beyond activewear," Smith told FashionUnited UK. "This will ensure that clothing responds better to the weather, that it can be better traveled and that it is hyper-versatile. This can also affect the care of the clothes after the purchase and the related services. "Brands such as Dockers, Levi's and Uniqlo have all expanded their current collection over the past years with versatile and functional items that can be worn from the office. to the gym and even during the nightlife.
6 major fashion trends for 2018
# 2 More sustainable and eco-friendly brands - who say no to fur
An increasing group among consumers shows interest in how and where their products are made and put pressure on retailers and brands to produce more responsibly and to adopt an ethical position. Brands that occupy an authentic position concern social and environmental problems that will stand out and make a connection with millennials and Generation Z easier than the brands that do not. Even more specific: brands that cite important topics such as fur and leather will most likely become more popular next year.
For example, when luxury fashion house Gucci, one of the most influential brands in the fashion industry, announced that the fur would be banned from spring 2018 last October, applauded many and other brands soon followed. "In a world where social media campaigns can go viral, brands will think very carefully about the impact the products have on the environment and its social impact," notes Smith, who expects more luxury brands to follow Gucci next year. "Consumers will also gather more knowledge about sustainable, vegan leather and alternatives for silk."
6 major fashion trends for 2018
# 3 All attention for the breasts
It is no secret that showing skin has become a trend in women's fashion. In the past year we have seen new cropped styles that put more emphasis on the abdominal muscles as well as a change from the cold-shoulder trend to the fully exposed shoulders à la Brigitte Bardot. Next year it's all about the breasts, in imitation of autumn 2017 where the return of the corset as belt-detail was seen, besides slogan t-shirts that had motifs like watermelons or winking faces on the breasts.
This increased focus on this specific part of the female body will increase during Spring 2018 after fashion houses such as Alexander Wang, Helmut Lang and Fendi have presented all designs with bras processed as outerwear over tops and dresses. Other big brands such as Prada, Versace, Louis Vuitton and Dolce & Gabbana combined the popular bralette with t-shirts and dresses or presented the item only with high-waisted skirts.
"Seams on the outside, corset details and transparent areas will only increase the attention to the bust! The trend will be suitable for everyone "says Smith. "It's finished with the years that everyone wants a stressed form, the decline of the push-up bra is already visible."
6 major fashion trends for 2018
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